Float To Live


Fight your instinct, not the water.


Everyone who falls unexpectedly into cold water wants to follow the same instinct, to swim hard and to fight the cold water. But when people fight it, chances are, they lose.

If you find yourself unexpectedly in the water, do as little as possible, and float.

WatchFloat to Live Advert


Learn: How to Float

Latest Launch Report

St Catherine's ILB launched on the hottest day of the year!